Maybe Solutions, Insight strategy
Identifying social media APIs for integration into a start-up social media analytics platform to drive growth for SMEs and global organisations in the retail, property and charity spaces
Developing product content, insight blog, online copy and webinar tutorials for platform users
Identifying, analyzing and articulating online conversation and customer insight and applying it to client strategies for growth
Client testimonial production and industry award submissions
Travelex, marketing and brand
Global rebrand articulation and roll out across UK, EMEA, North America and APAC including brand book and tone of voice production
Leadership of global innovation and brand ambassadors
Product/platform marketing and go to market global strategy for 3 financial services verticals including VAT refund web content production in UK, EMEA, and China
Production and implementation of insight led, brand content and social media strategies for B2B/B2B2C/B2C product/platforms
CASE Industrial/CNH Social Media campaign
Supporting the launch of a new technology and the clients innovation and sustainability agenda via consumer and corporate social media, press and events
Definition of creative requirements for different content formats
Creation and execution of media buying and targeting on behalf of client across North America, Middle East, and Europe
Achieved an increase of 82% in average social media reach and 158% in average engagement
ODEON CINEMAS, social media & content strategy
Delivered a 200% growth in social media traffic and revenue in 2014-2016
Development of B2B marketing services as a contracted revenue stream, optimising reach, engagement and revenue cost neutrally
Management of group wide Social Media European territory initiatives – Spain, Portugal, Italy, Germany, UK & Ireland
Headline judge and keynote speaker UK Blog Awards 2016
Development of stakeholder and shareholder case studies for business profile and sale in 2016
SWAROVSKI, Corporate community & communications strategy
Define and implement Swarovski’s global corporate brand across social media
Communicate Swarovski's global creative arts initiatives including Paris Haute Couture Exhibition, in the fashion, art & design, entertainment and charity spaces
Deliver global media and press outreach
Influencer outreach and management